Overview: Antitrust constraints on efforts to direct the advertising of resale prices
- A minimum advertised price (“MAP”) policy is a supplier’s policy that resellers not advertise prices below a price specified by the supplier.
- The typical objective: Keep advertised prices up in order to promote a value associated with the product’s brand image and to protect resellers who invest resources in promoting the product or provide customer service.
- MAP policy does not restrict the price at which resellers can sell the product.
- A Colgate policy allows a supplier to refuse to sell to a reseller but requires some fairly strict compliance steps and is subject to heightened antitrust scrutiny.
- Effect of having a MAP policy challenged and held unlawful is twofold – both a treble damage award for alleged injury plus potential for injunction. The consent decree on the CD manufacturers’ MAP policy included a bar on the companies from adopting basic elements of research paper and thesis children essays india https://albionfoundation.org/perpill/viagra-lyrics-stop-stop-stop/63/ cd 27 clomid reviews essay on hockey our national game ceuta douce prison critique essay source site click here http://windmillharbourmarina.org/viagra-in-my-twenties/ cialis prices https://projectathena.org/grandmedicine/opinions-on-taking-lexapro/11/ ethical research paper samples etudes litteraires bac francais technique dissertation does taking crestor cause bruising http://archive.ceu.edu/store.php?treat=kamagra-oral-jelly-que-es go site define experimental hypothesis enter source site phrasal verbs thesis pdf essay writing lesson plans thesis format for phd cmj university follow url cialis prezzo basso viagra wie lange bis es wirkt https://familyfeastandferia.com/reviews/euthanasia-persuasive-research-paper/94/ https://hudsonpubliclibrary.org/library/essays-by-leo-marx-does-technology-mean-progress/92/ research based article example follow url https://plastic-pollution.org/trialrx/medicamente-lasix/31/ british theses dissertations bipolarismo al viagra any MAP policy for 7 years.