Overview: Antitrust constraints on efforts to direct the advertising of resale prices
- A minimum advertised price (“MAP”) policy is a supplier’s policy that resellers not advertise prices below a price specified by the supplier.
- The typical objective: Keep advertised prices up in order to promote a value associated with the product’s brand image and to protect resellers who invest resources in promoting the product or provide customer service.
- MAP policy does not restrict the price at which resellers can sell the product.
- A Colgate policy allows a supplier to refuse to sell to a reseller but requires some fairly strict compliance steps and is subject to heightened antitrust scrutiny.
- Effect of having a MAP policy challenged and held unlawful is twofold – both a treble damage award for alleged injury plus potential for injunction. The consent decree on the CD manufacturers’ MAP policy included a bar on the companies from adopting enter site go to site here analytical essay example history citations https://carlgans.org/report/essay-about-education-system-in-pakistan/7/ follow url steps to writing a good college essay online assignment help definition essay outline a home sample ethos pathos logos rhetorical essay https://iat.iupui.edu/advisor/connecticut-college-admissions-essays-that-worked/43/ https://keelingcurve.ucsd.edu/answers/persuasive-essay-on-electronics-in-school/44/ is homework bad for kids https://servingourchildrendc.org/format/essays-on-effects-of-noise-pollution/28/ follow url follow site case study meaning in commerce how to do my assignments online https://academicminute.org/paraphrasing/resume-writing-nyc/3/ how long does it take to get erection with viagra https://willherndon.org/pharmaceutical/allergic-reactions-valtrex/24/ follow link research papers science fair examples byzantine architecture essay competition agile development team communication essay cialis evergreen park how to write a persuasive essay ppt birnam wood macbeth descriptive essay how to take zithromax kevin durant speech https://carlgans.org/report/poverty-in-pakistan-essay-in-english/7/ proper mla citation in an essay any MAP policy for 7 years.