2017 SeminarsD&F and Privacy Law Compliance in CyberspaceSeminarsTraining Modules

Green Eggs and Spam: From CAN-SPAM to CASL, Your Daily Compliance Filling of Electronic Marketing Laws

By March 18, 2018 No Comments

Practical Considerations to Email Campaigns

 

I. Framework for Analyzing Electronic Messages

A. Does CAN-SPAM/CASL apply?
B. Is consent needed?
C. Has an appropriate opt-out mechanism been provided?
D. What is the liability and penalties?

II. Does CAN-SPAM apply?

A. What’s the primary purpose?
B. What if the message is commercial + transactional?
C. What if the message is commercial + other?

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