I. Developing a Global Filing Strategy
a. Ensuring a clear path for expansion
i. Securing foreign rights before they are truly needed preserves flexibility.
ii. Potential franchisees will likely expect you to have secured rights and may require proof of same before contracting.
iii. In certain jurisdictions, registration prior to launch can serve as a defense to infringement claims from common law users.
iv. Maintaining an appropriate portfolio can help attract investors, or justify a higher price during a sale.
v. May be necessary for import/export purposes.